Lancaster, Geoff <br/><br/>
Essentials of marketing 
Geoff Lancaster, Laster, Massingham, Ruth Ashford 
 - 4th ed. 
 - Berkshire  McGraw-Hill  2002 
 - xi, 549p.: ill.;  Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780077098605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .L36 2002