TY  - BOOK
AU  - Lancaster, Geoff
AU  - Massingham, Lester
AU  - Ashford, Ruth
TI  - Essentials of marketing
SN  - 9780077098605
AV  - HF 5415 .L36 2002
PY  - 2002///
CY  - Berkshire
PB  - McGraw-Hill
KW  - Marketing
ER  -