Hollensen, Svend <br/><br/>
Global marketing  A market-responsive approach 
Svend Hollensen 
 - London  Prentice Hall  1998 
 - xxxvi,604p.: ill.;  Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780132610902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 1998