Hollensen, Svend <br/><br/>
Marketing planning  A global perspective 
Svend, Hollensen 
 - 2nd ed. 
 - Berkshire  McGraw-Hill  2010 
 - xxiii, 430p.: ill.;  Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780077127138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--planning
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2010