Jeannet, Jean-Pierre. <br/><br/>
Cases in global marketing strategies: 2005 annual update 
Jean-Pierre Jeannet 
 - 6th ed. 
 - New York  Hougton Mifflin  2005 
 - 17-12p. 
<br/><br/><label>ISBN: </label>0618310614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing strategies
<br/><br/><label>LC Class. No.: </label>HF1416  / .J43 2005