TY  - BOOK
AU  - Jeannet, Jean-Pierre.
AU  - H. David Hennessey
TI  - Cases in global marketing strategies: 2005 annual update
SN  - 0618310614
AV  - HF1416 .J43 2005
PY  - 2005///
CY  - New York
PB  - Hougton Mifflin
KW  - Global marketing strategies
ER  -