Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th ed. 
 - Boston :  Prentice Hall,  c2010. 
 - xxiii, 683 p. :  ill. (chiefly col.) ; 
<br/><br/><label>ISBN: </label>9780132453134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry<br/>Tourism
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 2010