TY - BOOK AU - Sayre, Shay TI - Entertainment marketing & communication: Selling branded performance, people, and places SN - 20092714 AV - GV 188.3 .U6529 2008 PY - 2008/// CY - Upper saddle river PB - Pearson KW - Enterainment event KW - Amusements KW - Tourism KW - Recreation ER -