TY  - BOOK
AU  - Abell,Derek F.
AU  - Hammond,John S.
TI  - Strategic market planning: problems and analytical approaches 
SN  - 013851089X :
AV  - HF5415.13 .A24
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
ER  -