Richardson,John E. <br/><br/>
Marketing 
John E. Richardson 
 - 13th ed 
 - New york  Mcgraw-Hill  2008 
 - xvi.:203p.:ill. 
<br/><br/><label>ISBN: </label>9780073369464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .R53 2008