Kotler, Philip. <br/><br/>
Social marketing :  influencing behaviors for good / 
Philip Kotler, Nancy R. Lee. 
 - 3rd ed. 
 - Los Angeles :  Sage Publications,  c2008. 
 - xii, 444 p. :  ill. ; 
<br/><br/><label>ISBN: </label>9781412956475 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67 2008