TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412956475 (pbk. : alk. paper)
AV  - HF5414 .K67 2008
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
ER  -