Marketing strategy :  a decision-focused approach / 
Orville C. Walker Jr. ... [et al.]. 
 - 4th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xviii, 365 p. :  ill. (some col.) ;  1 CD-ROM (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0071151176 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2003