Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. 
 - Boston :  Pearson education Limited,  c2011. 
 - 648 p. :  ill., map ; 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Professions<br/>Service industries<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L5883 2011