TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9780273756064
AV  - HF5415.13 .L5883 2011
PY  - 2011///
CY  - Boston
PB  - Pearson education Limited
KW  - Marketing
KW  - Professions
KW  - Service industries
KW  - Customer services
ER  -