Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 11th ed. 
 - Noida,India  Pearson Education,  c2015. 
 - xxvi, 478 p. :ill. (some col.) ;  includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789332555280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication<br/>Mass media and culture.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2015