Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 7th ed. 
 - New York :  McGraw-Hill/Irwin,  c2011. 
 - xv, 352 p. :  ill. ; 
<br/><br/><label>ISBN: </label>9780073381152 (alk. paper) 0073381152 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2011