TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780073381152 (alk. paper)
AV  - HF5415.13 .W249 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -