Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c2005. 
 - xxiv, 520 p. :  ill. ; 
 - Mcgraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0071111697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M352324 2005