TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic decision-making approach 
T2  - Mcgraw-Hill/Irwin series in marketing
SN  - 0071111697
AV  - HF5415.13 .M352324 2005
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -