Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell. - 9th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006. - xxv, 658 p. : ill. ; ISBN: 9780071117913 0071117911 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .F87 2006