Peter, J. Paul. <br/><br/>
Consumer behavior & marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - European ed. 
 - New York :  McGraw-Hill Irwin,  c2010. 
 - xv, 526 p. :  ill. ; 
<br/><br/><label>ISBN: </label>9780256225297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2010