TY  - BOOK
AU  - Dyer,Gillian
TI  - Advertising as communication
SN  - 0415027810 (pbk.)
AV  - HF5821 .D89 1982b
PY  - 1982///
CY  - London, New York
PB  - Routledge
KW  - Advertising
N1  - Originally published: London ; New York : Methuen, 1982; Includes bibliographical references (p. 215-226) and index
ER  -