TY  - BOOK
AU  - Treadwell,D.F.
TI  - Introducing communication research: paths of inquiry 
SN  - 9781412944571 (pbk.)
AV  - P91.3 .T76 2011
PY  - 2011///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results
ER  -