TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
AU  - Grunert Kalus G
TI  - Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson, Kalus G. Grunert
SN  - 9780256225297
AV  - HF5415.3 .P468 1999
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references (p. 481-510) and indexes
ER  -