Managerial economics : economic tools for today's decision makers - Keat, Paul G.; Young, Philip K. Y.; Erfle, Stephen E. (Stephen Eugene) (Boston : Pearson, 2013)
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
Includes bibliographical references and index.
Keywords: Managerial economics