Baines, Paul Public relations: contemporary issues and techniques Paul Baines, John Egan, Frank Jefkins - Amsterdam Butterworth-Heinmann 2004 - 431 p. : ill. Includes bibl. refs. Includes bibl. refs. ISBN: 0750657243 Subjects--Topical Terms: Public relations--Public relations- Management LC Class. No.: HD 59 / .B3 2004