Cravens David W. <br/><br/>
Strategic Marketing 
David Cravens 
 - 9th ed. 
 - New York  Mc Graw Hill  2009 
 - xv,784p. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management
<br/><br/><label>LC Class. No.: </label>HF 5415.35  / .C72 2009