TY  - BOOK
AU  - Cravens David W.
TI  - Strategic Marketing
SN  - 9780071263351
AV  - HF 5415.35 .C72 2009
PY  - 2009///
CY  - New York
PB  - Mc Graw Hill
KW  - Strategic Management
N1  - Includes Index
ER  -