Cravens W. David, Hills Gerald etal  1980 <br/><br/>
Marketing Decision making  Concepts and strategy 
Cravens,Hills,& Woodruff 
 - Revised edition 
 - USA  Richard D. Irwin  1980 
 - xv,573p. 
<br/><br/> Inc. Indexes 
<br/><br/><label>ISBN: </label>0256023484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.125  / .C73 1980