TY  - BOOK
AU  - boyd walker
AU  - Walker,Orville C.
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071151177
AV  - HF5415.13 .W249 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -