Lancaster Geoff <br/><br/>
Marketing management 
Geoff Lancaster and Lester Massingham 
 - New York  Mc Graw Hill  1993 
 - 383p. 
<br/><br/> Inc.indexes 
<br/><br/><label>ISBN: </label>0077074203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>LC Class. No.: </label>HF 5415  / .L337 1993