Palmer Rodger,Cockton Juanita et al <br/><br/>
Managing marketing  Marketing success through good management practice 
Rodger Palmer, Juanita Cockton et al 
 - Amstadam,London  Elsiever  2007 
 - ix,380pg. 
<br/><br/> Incd. index 
<br/><br/><label>ISBN: </label>9780750668989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>managing marketing