Dayal, Manoj <br/><br/>
Media metrics :  an introduction to quantitative research in mass communication / 
Manoj Dayal. 
 - xxiii, 458p.  illu 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789386062161 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2016048486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3  / .D39 2017 
<br/><br/><label>Dewey Class. No.: </label>302.23072/7