TY  - BOOK
AU  - Dayal,Manoj
TI  - Media metrics: an introduction to quantitative research in mass communication 
SN  - 9789386062161 (pbk. : alk. paper)
AV  - P91.3 .D39 2017
U1  - 302.23072/7 23
PY  - 2017///
CY  - Thousand Oaks
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -