Walker, Orville C. <br/><br/>
Marketing strategy: Planning and Implementation 
Orville c. walker,Harper w.boyd, jean- claude larreche 
 - 3rd ed. 
 - Boston burr ridge  irwin mcGraw-Hill  1992 
 - xxiii,393p.:  ill;index 
<br/><br/><label>ISBN: </label>97780071168472 0071168478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- manegement
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .W249 1992