TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Larreche,Jean-claude
TI  - Marketing strategy: Planning and Implementation
SN  - 97780071168472
AV  - HF 5415.13 .W249 1992
PY  - 1992///
CY  - Boston burr ridge
PB  - irwin mcGraw-Hill
KW  - Marketing- manegement
ER  -