TY  - BOOK
AU  - Hult,G.Tomas M
AU  - Pride,William M
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9781285092607
AV  - HF5415 .H85 2014
U1  - 658.8 
PY  - 2014///
CY  - United Kingdom
PB  - Cengage learning
KW  - Marketing
N1  - Includes bibliographical references
ER  -