Bateson,G.E.John and K.Douglas Hoffman <br/><br/>
Services marketing 

 - 4th 
 - Australia  South-western cengage learning  2011 
 - xvii,468p.  incl. index 
<br/><br/><label>ISBN: </label>9780538476454 
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B38 1991