TY  - BOOK
AU  - Ferrell,O.C
AU  - Hartline,Michael D
TI  - Marketing strategy: Text and Cases
SN  - 9781285170435
AV  - HF5415.13 .F47 2014
PY  - 2014///
CY  - United State of America
PB  - Cengage learning
KW  - Marketing
KW  - Management
KW  - Text and Cases
N1  - Includes bibliographical references and index
ER  -