Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johny K. Johansson. 
 - 4th ed. 
 - New York:  McGraw-Hill Irwin,  c2006. 
 - xvi, 647 p. :  ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>001244549 978001244541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J64 2006