Malhorta,Naresh K. Review of marketing research. - vol.7 - UK London : Emerald group, ©2010 - xxviii,302p.: illustrations ; 26 cm - Annual ISBN: 9780857244758 = Review of marketing research LCCN: 2004212118 Nat. Bib. Agency Control No.: 01302 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .M35 2010