TY  - BOOK
AU  - Billings,Andrew C.
TI  - Olympic media: inside the biggest show on television 
SN  - 0415772508 (hbk.)
AV  - GV742.3 .B55 2008
U1  - 796.48 22
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - National Broadcasting Company
KW  - Television broadcasting of sports
KW  - United States
KW  - Olympics
KW  - Sports
KW  - Social aspects
N1  - Includes bibliographical references (p. 162-176) and index; Investigating the biggest show on television -- Meet the "framers" : the Olympic producers -- Chronicling history : the Olympic sportscasters -- The star-spangled games? : nationalism and the Olympic telecasts -- Competing on the same stage : gender and the Olympic telecasts -- Dialogue differences in black and white? : ethnicity and the Olympic telecasts -- What do Americans think happened in Torino? : examining media effects -- Looking forward by looking back : reflections on the Olympic telecasts
UR  - http://www.loc.gov/catdir/toc/ecip0721/2007027037.html
ER  -