TY - BOOK AU - SWAN SCOTT K TI - INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN,INNOVATION,&BRANDING IN INTERNATIONAL MARKETING SN - 9781781900161 AV - HF 5415.1255 .S93 2012 CY - UK PB - EMERALD GROUP PUBLISHING LIMITED KW - Branding (Marketing) KW - Export marketing KW - Product design N1 - includes index ER -