Marketing / Eric N. Berkowitz ... [et al.].

Contributor(s):

Berkowitz, Eric N
Berkowitz, Eric N. Marketing

Material type: Text

TextPublication details: Homewood, IL : Irwin, c1992.Edition: 3rd edDescription: xxiv, 791 p. : ill. (some col.) ; 26 cm. + 1 v. (iii, 24 p. : ill. ; 26 cm) ₊ 1 computer diskISBN:

025609182X

Subject(s):

Marketing

DDC classification:

658.8 20

LOC classification:

HF5415 .B44113 1992

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library	HF 5415 .B4413 1992 (Browse shelf(Opens below))	Available	00011703

Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

Includes bibliographical references and indexes.

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