Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw Hill, c1996.Description: xx, 700 p. : ill., maps ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Main Campus Library General Stacks	HD 9980.5 .Z45 1996 (Browse shelf(Opens below))	Available	20096906

Includes bibliographical references and index.

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