Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th ed. Indian EditionDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection	Town Campus Library General Stacks	HF5415.32 .L677 1993 (Browse shelf(Opens below))	Available	00021521

Includes bibliographical references (p. 733-782) and index.

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