University of Kabianga
Amazon cover image
Image from Amazon.com

Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill economics seriesPublication details: New York : McGraw-Hill/Irwin, c2013.Edition: 11th edDescription: xx, 748 p. : ill. ; 24 cmISBN:
  • 9781259071515
Subject(s): DDC classification:
  • 338.5024/658 23
LOC classification:
  • HD30.22 .M39 2013
Contents:
Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HD30.22 .M39 2013 (Browse shelf(Opens below)) Available 00017073
General Collection Main Campus Library General Stacks HD30.22 .M39 2013 (Browse shelf(Opens below)) Available 00017074
General Collection Main Campus Library General Stacks HD30.22 .M39 2013 (Browse shelf(Opens below)) Available 00017075

Includes bibliographical references and index.

Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.

There are no comments on this title.

to post a comment.