University of Kabianga

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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Irwin, c2014
Availability: Items available for loan: Main Campus Library (1)Call number: HF5415.13 .W249 2014.

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2.
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: Main Campus Library (1)Call number: HF5415.13 .M352324 2013.

Place hold Save to lists Add to cart