| 000 | 01148nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 15176078 | ||
| 003 | OSt | ||
| 005 | 20220920121041.0 | ||
| 008 | 220920b ||||| |||| 00| 0 eng d | ||
| 010 | _a 2008922770 | ||
| 020 | _a9780538479868 | ||
| 020 | _a0324568622 (student ed.) | ||
| 020 | _a9780324569407 (instructor's ed.) | ||
| 020 | _a0324569408 (instructor's ed.) | ||
| 040 |
_aLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5821 _b.O34 2009 |
| 082 | 0 | 0 |
_a659.1 _26th |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion, 5e / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 246 | 3 | 4 | _aAdvertising & integrated brand promotion |
| 250 | _a6th ed | ||
| 260 |
_aAustralia ; _aMason, OH : _bSouth-Western Cengage Learning, _cc2009. |
||
| 300 |
_axxviii, 710 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 600 | _asemenik richard j | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aoguinn thomas c | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
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